OATS CALMING SHAMPOO | Gentle Care for Sensitive Dog Skin


Oats Calming Shampoo is meticulously formulated for dogs with sensitive skin, including puppies and elderly dogs. This gentle, hypoallergenic blend combines the finest quality botanical ingredients providing a calming and balancing cleanse without any irritation. Our highly concentrated formula is certified organic and entirely plant-based, made with 98.5% of ingredients from the natural origin that promote cell regeneration by effortlessly replenishing skin with lightweight moisture, resulting in visibly hydrated, lightweight, and static-free hair. Experience the added benefits of weightless, soothing skin protection and enhanced substance on soft coats.

More natural benefits:

Cleanse | Soothe | Calm | Hydrate | Smooth | Add Shine | Add Volume


Here is a detailed explanation of how to use the shampoo effectively:

  1. Dilution: Prepare the shampoo by mixing it with water in a dilution ratio ranging from 1:20 up to 1:25. Adjust the dilution based on the level of dirtiness and the type of coat. Ensure thorough mixing to create a creamy foam consistency.
  2. Application: Apply the shampoo generously onto a wet coat, ensuring complete coverage. The rich lather will effectively cleanse and nourish the fur.
  3. Massage: For optimal results, gently massage the shampoo into the coat for 3-5 minutes. This allows the botanical ingredients to penetrate deeply, promoting a soothing and revitalizing experience.
  4. Rinse: Thoroughly rinse the coat with water, ensuring all shampoo residue is removed. Repeat the process if necessary, especially for heavily soiled coats.
  5. Concentration: If dealing with a particularly dirty coat, you may use a less diluted shampoo for more potent cleansing power.

Follow these directions to ensure the full benefits of our Oats Calming Shampoo and leave your furry friend's skin and coat clean, soothed, and refreshed.



Aqua*, Aloe Barbadensis Leaf Juice*/**, Lauryl Glucoside*, Coco-Glucoside*, Glycerin*/**, Cocamidopropyl Betaine*, Capryloyl/Caproyl Methyl Glucamide*, Lauroyl/Myristoyl Methyl Glucamide*, Hydroxypropyltrimonium Inulin*, Polyglyceryl-10 Caprylate/Caprate*, Glyceryl Oleate*, Colloidal Oatmeal*, Benzyl Alcohol, PCA Glyceryl Oleate*, Fragrance (Allergen-Free Composition)*, Crambe Abyssinica Seed Oil*, Sodium Chloride*, Dehydroacetic Acid, Citric Acid*, Phytosterols*, Oleyl Alcohol*

* Ingredients from natural origin (98,5%)

 ** Ingredients from organic agricultural source (20%)

 Certified organic and vegan by Ecogea.org


Indulge in the remarkable benefits of our carefully chosen key active ingredients, each infused with love and selected for their extraordinary qualities:

  • COLLOIDAL OATMEAL (GLUTEN-FREE): Creates a protective barrier, binds moisture, and soothes inflammation for a calmer skin.
  • ALOE VERA: Provides soothing properties, aids in healing, and deeply hydrates the skin.
  • GLYCERINE (PLANT-DERIVED): Restores moisture to the skin and acts as a protective barrier against dryness.
  • AGAVE INULIN: Repairs hair follicles, combats frizz, and promotes healthier-looking coats.
  • CRAMBE ABYSSINICA SEED OIL: Enhances hair and skin elasticity for improved resilience.
  • PCA GLYCERYL OLEATE: Maintains optimal moisture levels in the skin, improving overall hydration.
  • PHYTO PROTEIN: Strengthens the hair shaft, enhancing its resilience and vitality.
  • PHYTOSTEROLS: Stimulate hair growth, promoting a luscious and voluminous appearance.

Experience the power of these carefully selected active ingredients in our Oats Calming Shampoo, providing your dog with a soothing and revitalizing bathing experience.

  • Organic and vegan certified by Ecogea.org
  • >99% Ingredients from natural origin
  • Filled in 100% compostable Veganbottle®
  • Tearless, hypoallergenic ingredients
  • Allergen-Free fragrance
  • Promotes overall coat and skin health
  • Increases coat thickness
  • Beneficial for all coats and skin types
  • Highly concentrated – Follow the user´s instructions for the best results on the original product´s listing


  • GMOs and cancerogenic substances
  • Ethanolamine Compounds (MEA, DEA, TEA, and others)
  • Mineral Oils
  • Parabens
  • Petrochemicals
  • Phenoxyethanol
  • Phthalates
  • Polyethylene Glycol (PEG)
  • Propylene Glycol (PPG)
  • Silicones
  • Sulphates
  • Synthetic Dyes
  • Triclosan

Why a "NO Nasties pledge"?
We firmly believe that investing in quality and certified organic products for your pet means investing in their health to ensure prosperity and well-being.

Specifically, we're proud to say that all Doglyness products are free from any of the ingredinets listed, which are instead common in most commercial pet shampoos and conditioners, and that can turn out to be harmful in the long run.


We are proud to be the first pet brand in the industry that uses the patented Veganbottle®, a revolutionary packaging made from 100% raw compostable materials, including bottle caps and labels. Our commitment to sustainability extends beyond the bottle itself, as we actively combat plastic pollution by banning non-sustainable materials throughout our entire production, packaging, shipping, and storage processes.

Learn more about our Plastic-Free pledge and discover how we're making a positive impact on the environment. When you place an order, plastic pumps and closures will be provided separately at no extra cost with your first purchase. We encourage you to save and reuse these pumps and closures for future orders, as we strive together towards a plastic-free future and a greener planet.

Customer Reviews

Based on 17 reviews
Sarah Holmes
Love this product

I am a dog groomer and have used many different dog shampoos. I have my own Cavalier X Poodle and wanted to try doglyness straight away but was dubious about cost. I knew I wanted to keep her legs longer but found them to knot quickly with my salon shampoos and conditioner. I had seen a previous groomer I admire… Lisa hart use the brand and decided to go for it. My pups hair has never been easier to manage or looked as good. I don’t brush everyday but 2-4 and bath once every 2-3 weeks. I started with the immortal range but as she’s only just 1 have gone with oats as well. I have the spray conditioner also and often use these products on my two daughters hair which is both down to their bottom and not always the easiest of tasks but the conditioner when brushing through wet was a game changer with amazing results.
It took a little working out with the rations and getting the most out of it, but found with an egg whisk or milk foaming whisk, I get much more…. A little really does go along way.
The price maybe slightly higher than what id normally pay but I feel the advantages of using this product most definitely outweighs the cost. Thank you for making such a beautiful product🐾💚

Lindsey Warren
Outstanding product for both cats and dogs in my salon

Ive been using Doglyness products since the Imortelle range was first launched. I am so impressed with the shampoos and the ethos behind them. Oats has become my favourite shampoo of the range as I love the finish and texture it leaves my dogs with. Although the upfront price for the shampoos is rather high Ive found they last much longer than the 5L bottles from other popular grooming brands. In short, I LOVE DOGLYNESS!

Kate Jackson
The best there is!

This absolutely amazing piece of magic is transformative! Everyone needs it right now because it will change their life.

Wendy Smith
Oats has arrived!

What a hard working company completely being affected by royal mail strikes . Great communication and look forward to using oats tomorrow. Excited!

Jane Tyler
Oats calming shampoo

I can't recommend this product enough, my fox terrier Mabel has had various medical conditions including cushings disease, auto immune issues and a nose tumour all of which had a drastic affect on her coat including the whole of her back becoming bald and the rest of her coat very dull and lifeless. I used many different medications from the vet and different shampoos and nothing worked and she had been like this for the last 3 years. Lisa Hart told me to try the oats and I never expected it to work like it has. All her hair has grown back not only has it grown back but its come back really healthy and the rest of her coat has also improved significantly and I now have a happy comfy dog. Many thanks to Lisa and Lynne for introducing me to this amazing product.

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