All active ingredients and conditioning agents that are part of our cosmetic formulations have been meticulously sourced and tested by our biochemists to ensure safety, quality, and efficacy.

We also included EWG scores, and we are very proud that the vast majority come in at "EWG 1: High safety" as the highest safety and quality ingredients available.

The Environmental Working Group (EWG) is an American activist group that specializes in research and advocacy in the areas of agricultural subsidies, toxic chemicals, drinking water pollutants, and corporate accountability. EWG is a nonprofit organization on a mission to empower people to live healthier lives in a healthier environment. 

EWG Scores explained
EWG analyzes and rates individual ingredients according to their toxicity. Individual ingredient ratings for a product are combined to find an overall product rating. 
EWG 1-2: High safety    
EWG 3-6: Moderate safety
EWG 7-10: Low safety
N/A: Not yet rated

* Ingredients from natural origin (Verified by Ecogea.org)
** Ingredients from an organic agricultural source (Verified by Ecogea.org)

INCI: Aloe Barbadensis Leaf Juice*
Function: Active ingredient
Known for: Skin-soothing, Hydration

Elixir of eternal life!

Aloe Vera is a succulent plant that grows in warm and dry climates. It is perfectly adapted to dry environments due to its capacity to store water in its legendary gel. The plant, which grows directly on the ground or rocks and looks similar to a cactus, has tall, flat leaves filled with a gelatinous, sticky substance. Even though it might not seem very appealing initially, this gel is the secret to its survival. In its core, this gel contains all the water and elements, such as vitamins (A, B, C, and E), minerals (magnesium, calcium, zinc), enzymes, amino acids, and fatty acids that plant needs to grow.

Aloe Vera has been used for centuries for its healing properties, and the benefits of using this natural superpower ingredient are excellent. It can strengthen the hair, soothe the hair strands, and make skin healthier. Deemed by the pharaoh as the "elixir of eternal life" and also a significant player in Cleopatras and Nephritis beauty queen routine, Aloe Vera is indeed a magic ingredient.  

Juice extracted from its godly and gooey flesh contains exceptionally high levels of proteolytic enzymes that directly promote healthy hair growth and 200 bioactive compounds such as amino acids, minerals, and vitamins. Proteolytic enzymes can eliminate dead skin cells on the scalp that are clogging the pores of the hair follicle, not allowing for the proper penetration of nutrients in the hair. Aloe Vera is packed with anti-inflammatory, antimicrobial, and antibacterial properties, which is why it helps treat and moisturize the skin and effectively helps prevent or reduce overall irritation. You can begin to understand now why it's been used for centuries to alleviate more than 50 medical conditions. The Egyptians and many other ancient peoples were onto something, and now you know why!  

Aloe-you-vera much!

EWG 1
Aloe Vera juice is produced from the succulent leaves of the Aloe Barbadensis plant.

INCI: Aqua*
Function: Solvent, Active Ingredient
Known for: Hydration

The basis for life.

Water is a crucial ingredient of our body and the lifeblood of the planet. Water is the vehicle in which we deliver the nutrients of our formula directly to your dog's hair follicles! Dogs, like humans, are made up of nearly 80 percent water! This ultimate element helps flush toxins, regulate temperature, and fuels daily function. Hydration makes hair stronger on the inside when drinking it and on the outside by lubricating the hair.  Water cleanses, nourishes, and sustains our formula just like it does to all other life forms on this earth. 

EWG 1
Water is an inorganic, transparent, tasteless, odorless, and nearly colorless chemical substance, which is the main constituent of Earth's hydrosphere and the fluids of all known living organisms. It is vital for all known forms of life, even though it provides no calories or organic nutrients.

INCI: Calendula Officinalis (Pot Marigold) Flower Extract */**
Function: Conditioning Agent
Known for: Skin Soothing

The golden flowers of the Calendula plant are referred to as "the Sun's fiancée", as they follow the path of the sun's light from dawn until dusk. And this beautiful flower certainly soaks up every available sunbeam – maybe this is the reason they are packed full of beneficial properties?!

Used in herbal remedies since the 12^th century, the flower of the Calendula, also known as Pot Marigold, has long been utilized for its soothing and healing action.

The Calendula flower extract contains several potent antioxidants, including flavonoids, saponins, and triterpenoids. These fight oxidative stress and reduce inflammation by slowing the release of histamines. It is also known to have antifungal and antimicrobial properties.

We adore Calendula flower extract as it enhances skin hydration and improves firmness and elasticity - it contains fatty acids, including linoleic acid, that nourishes the skin and improve its ability to retain moisture and absorb nutrients. The result? Skin that is smoother, nourished, and incredibly supple!

EWG 1

Extract of the calendula (Calendula Officinalis) flowers.

INCI: Cocos Nucifera Seed Butter */**
Function: Conditioning Agent
Known for: Soothing, Moisturizing 

Many of you will be familiar with coconut oil and its many benefits. This popular oil is now commonly available in stores as part of our skincare regime and daily diet! But, when it comes to the beneficial effects of coconut, could coconut butter be even better?

Whereas coconut oil is extracted from the pulp of the coconut flesh, the butter of the coconut fruit is prepared by grinding the flesh to a very fine pulp. So, it contains all the benefits of coconut oil, plus some added extras!

This luscious ingredient has the same texture and consistency as real butter. Firstly, it is created by drying the flesh, or copra, of the coconut. Then, it's grounded and blended into a thick paste, which can be used for cooking and skin and hair care.

Coconut butter is one of our favourite plant butters, as it is packed full of beneficial fatty acids. When used on the hair and skin, these are easily absorbed and penetrate the deeper cell layers. Here they help heal tissue while also locking in moisture and protecting from free radicals.

EWG 1

Coconut oil is extracted from the kernels of the seeds of coconut palm, Cocos Nucifera.

INCI: Colloidal Oatmeal*
Function: Active Ingredient, Emollient
Known for: Moisturising, Soothing

Oats are among the healthiest grains on earth. They are a gluten-free whole grain and a great source of essential vitamins, minerals, fibers, and antioxidants.

Colloidal Oatmeal is made by grinding oat grain, or scientifically called Avena Sativa, into fine powder. Colloidal Oatmeal is considered an emollient – a substance that softens or soothes the skin – because it packs fats, proteins, vitamins, minerals, and other nutrients to benefit the skin. This ingredient is indeed an extraordinary force of nature and one of the most effective natural emollients available.

Colloidal Oatmeal brings numerous benefits to our natural lines of pet care products. For centuries, Colloidal Oatmeal has been a salve for itchy, dry, or irritated skin. The Food and Drug Administration (FDA) has officially categorized Colloidal Oatmeal as a "skin protectant" in 2003.

The manufacturing process of Colloidal Oatmeal involves grinding whole oats until they become a fine powder – similar to flour but with much smaller particles. These tiny particles will then turn into a smooth suspension when mixed with water or other liquids and create a protective film on the skin surface. This barrier locks in moisture and helps to keep irritants at bay. It also boasts anti-inflammatory and antioxidant properties that benefit the skin of the pet.

And this is not all. Colloidal Oatmeal also contains lipids that help replenish the dog's skin essential oils and beta-glucan, boosting the skin's immunity system and moisture retention. The phenolic amides (AVAs) and Vitamin E within Colloidal Oatmeal have beneficial properties because of their antioxidant, anti-inflammatory, and antiproliferative effects, helping to soothe itchiness and repair your pet's damaged skin.

There are so many positive reasons why we choose to use Colloidal Oatmeal as a part of our formulations. This simple ingredient is full of our favorite benefits and the ultimate natural ingredient to help repair and protect damaged skin, leaving your dog itch-free, smooth, shiny, and soft.

*Important information for people with gluten intolerance: Colloidal Oatmeal used in our formulations contains < 20 ppm gluten and therefore meets the FDA's definition of gluten-free as defined in 21 CFR §101.91(a)(3).

EWG 1
Colloidal Oatmeal is finely ground Oatmeal.

INCI: Crambe Abyssinica Seed Oil*
Function: Active ingredient, Conditioning agent
Known for: Hydration, Skin protection

The perfect ally for hair elasticity improvement and skin protection.

Crambe Abyssinica Seed Oil is our beloved natural ingredient extracted from the seeds of Crambe Abyssinica, a plant native to the rich soil of the African highlands that can grow at elevations more than 2,500 m. 

Crambe Abyssinica Seed Oil is rich in omegas 6 and 9 and long-chain triglycerides. It is a very light and hydrating oil that gives shine, softness, and light feeling to the hair. It improves hair manageability and elasticity, making it easier to comb and less prone to damage. 

As a natural hair activator, it penetrates through the cuticle layers into the cortex, strengthening the hair from the inside out. It significantly increases hair thickness and improves hair elasticity and resistance to breakage. 

Crambe Abyssinica Seed Oil is also very beneficial for the skin. It acts as an emollient that helps nourish, hydrate, and protect the skin. We love to include this fantastic ingredient in all our formulations.

EWG 1
Crambe Abyssinica Seed Oil is an oil expressed from the seeds of Crambe Abyssinica.

INCI: Distearoylethyl Dimonium Chloride*
Function: Conditioning agent, Anti-static
Known for: Anti-static, Shine

Sleek, shiny, and tamed hair.

Distearoylethyl Dimonium Chloride is a quaternary ammonium salt, an utterly biodegradable compound. It serves as an effective hair conditioning agent approved by ECOGEA, ECOCERT, and COSMOS, leading organizations for certifying organic and natural products in Europe. 

Distearoylethyl Dimonium helps with hair detangling and discharging static electricity. It leaves the hair tamed, sleek and shiny. 

EWG 3
Distearoylethyl Dimonium Chloride is a quaternary ammonium salt.

INCI: Oenothera Biennis (Evening Primrose) Oil */**
Function: Conditioning Agent
Known for: Soothing, Moisturising, Rejuvenating, Hair Growth

Evening primrose oil has a long history of use as a natural health remedy, and for a good reason! This beautiful flower is packed full of properties that are beneficial to skin and hair health. Also known as the 'night willow herb', evening primrose (Oenothera Biennis) is a flowering plant that blooms at sunset. The seeds are harvested and pressed, resulting in a gentle carrier oil that blends easily into natural skin and coat care formulation.

Evening primrose oil contains high levels of essential fatty acids, including omega-6 acids, omega-9 acids, and stearic acid. Essential fatty acids are ones that the body cannot produce on its own, so an external source is required. These help your pet's coat by strengthening the skin barrier and reducing moisture loss. Evening primrose oil also enhances the skin's elasticity and aids the regulation of sebum production, resulting in reducing dryness and irritation.

Like many plant oils, evening primrose oil also has anti-inflammatory and antioxidant properties. Stearic acid also has cleansing properties, helping to eliminate dirt and excess sebum from the skin. It is also believed to have hair-thickening properties, so it could help to give your beloved pet the luscious, thick coat you've been striving for.

EWG 1

Evening Primrose Oil is extracted from Oenothera Biennis, a plant native to North America.

INCI: Glycerin**
Function: Active ingredient, Humectant, Conditioning agent
Known for: Hydration, Skin protection

Obtain perfect moisture control.

In some of our hair care products, Glycerine acts as an active ingredient, while in some others, Glycerine serves as a vibrant skin and hair humectant and emollient. 

Vegetable Glycerine is a natural moisturizer made from vegetable oil, usually palm or coconut. The Glycerine we are using in Doglyness products is coming from organic coconut oil. This powerful ingredient widely serves in the medical field. Because of its strong humectant properties, it can retain moisture and help skin and hair looking young and healthy. Controlling moisture is vital for keeping skin and hair in its best condition. 

It draws oxygen into the skin, which is beneficial against skin aging. Many factors cause dry skin and accelerate aging, and vegetable glycerine is an effective agent against these elements. In addition to its moisturizing properties, it strengthens the hair and makes hair breakage less likely. Furthermore, we love this ingredient for its antibacterial and antiviral properties. Vegetable glycerine protects the skin from microbes, irritants, infections, irritations, and promotes wound healing. 

EWG 1-2
Glycerin (also called glycerol) is a naturally occurring alcohol compound and a component of many lipids. Glycerin may be of animal or vegetable origin.

INCI: Glyceryl Oleate*
Function: Conditioning agent, Emollient, Co- Emulsifier, Stabilizer
Known for: Hydration, Moisture binder

Keep the moisture to the skin and formulation well blended.

Glyceryl Oleate is a natural emollient that is binding moisture to the skin and keeping the formulation well blended. It is the ester of Glycerin and Oleic Acid mostly derived from olive oil, peanut oil, pecan oil, or tea seed oil. It does not dissolve in water but dissolves in oil. It is mainly used as a co-emulsifier and stabilizer to create stable water in oil mixes. It helps cleansing products to thicken them up and has refatting and skin-smoothing effect.  We love it for so many reasons!

EWG 1
Glyceryl Oleate is composed of glycerin and Oleic Acid, a naturally occurring fatty acid.

INCI: Guar Hydroxypropyl­trimonium Chloride*
Function: Conditioning agent, Anti-static, Film-forming
Known for: Smoothing, Anti-static

Silky, smooth, and anti-static hair.

Guar Hydroxypropyl­trimonium Chloride is a natural, very safe, and non-irritant hair conditioning agent that is a quaternary ammonium derivative of a cluster of beans called Guar.  

It serves as a great conditioning agent for both skin and hair but especially beneficial is a hair care ingredient. Guar Hydroxypropyl­trimonium Chloride is positively charged, so it neutralizes the negative charges on hair strands that cause hair to become static or tangled. It does not weigh the hair down and gives a silky, smooth, and non-static hair with great natural texture. Wow.

EWG 1
Guar Hydroxypropyl­trimonium Chloride is a quaternary ammonium derivative of Guar Gum; used in hair conditioning products.

INCI: Guar Hydroxypropyl­trimonium Chloride*
Function: Active ingredient, Humectant, Conditioning agent
Known for: Antistatic, Detangling

A natural conditioning agent with excellent detangling properties.

Guar Hydroxypropyl­trimonium Chloride is a quaternary ammonium derivative of guar gum, an extract made from guar beans. It is produced by milling guar beans to extract the natural gum, which is then purified. The filtered guar gum is reacted with the quaternary ammonium salt Propyltrimonium Chloride to produce Guar Hydroxypropyl­trimonium Chloride.

This natural conditioning agent reduces static by neutralizing negative charges on the hair without weighing the hair down. This helps to reduce frizz and flyaway hair without compromising on volume, leaving the coat smooth and easy to brush.

Guar Hydroxypropyl­trimonium Chloride has a deep conditioning action without causing build-up on the coat. It has a thickening effect on the hair and gives a 'slippery' feeling without the use of silicones. It also works as a carrier for other active ingredients, helping to deposit them on the skin and coat.

We love using this ingredient at Doglyness as it is a great natural alternative to harsh silicones. The detangling properties of this natural ingredient leave the coat feeling soft and tangle-free while retaining lovely natural volume.

EWG 1
Guar Hydroxypropyl­trimonium Chloride is a quaternary ammonium derivative of guar gum.

INCI Helianthus Annuus Seed Oil**
Function: Conditioning agent, Emollient, Antioxidant
Known for: Hydration, Skin protection

Improved skin hydration and antioxidant protection.

Helianthus Annuus Seed Oil is coming from compressing the seeds of a plant, most commonly known as a sunflower. Helianthus Annuus Seed Oil serves as a skin conditioning oil and natural emollient in cosmetic formulations. There are vast benefits of using sunflower oil in skincare products, including improved skin hydration and antioxidant protection.  

Sunflower Oil is rich in Linoleic Acid, which works to reinforce the skin barrier. We love this ingredient because it reduces moisture loss from the skin surface and improves overall hydration. Additionally, sunflower oil is rich in Vitamin E that provides antioxidative protection by neutralizing free radicals present in our environment.  

EWG 1
Sunflower Oil is extracted from the seeds of the Sunflower, Helianthus Annuus.

INCI: Hydrogenated Ethylhexyl Olivate*
Function: Conditioning agent, Emollient
Known for: Natural alternative for silicones

No more silicones, please!

Hydrogenated Ethylhexyl Olivate is a natural emollient made of fatty acids derived from olive oil. It serves as a great alternative to traditional silicones, including Dimethicone and Cyclopentasiloxane. This multi-beneficial ingredient contains nourishing Phyto compounds to support healthy skin. It softens the hair and skin by creating a protective film while reducing greasiness. It leaves the skin non-tacky, not dry, and nourished. 

EWG 1
Hydrogenated Ethylhexyl Olivate is a mixture of esters produced by the reaction of ethyl hexanol and Hydrogenated Olive Oil.

INCI: Hydrogenated Olive Oil Unsaponifiables*
Function: Conditioning agent, Emollient
Known for: Hydration, Skin protection

The best of olive oil.

Hydrogenated Olive Oil is a natural and very effective emollient that forms a protective layer and protects the skin. When olive oil is hydrogenated, it means that it is chemically transformed from a liquid to a solid form using a process that involves hydrogen gas under high pressure. This process allows an oily liquid to remain in a solid-state at room temperature. Hydrogenated Olive Oil is a plentiful source of antioxidants, and hydrogenation provides more stability to olive oil. 

Hydrogenated Olive Oil carries all the beneficial fatty acids, and when used on the skin, it can easily get absorbed and start healing dry and damaged skin. It forms a protective layer that does not allow the skin's hidden moisture to escape. Hydrogenated Olive Oil makes dry skin moist and radiant. 

EWG 1
Hydrogenated Olive Oil Unsaponifiables is an end-product of the controlled hydrogenation of Olea Europea (Olive) Oil Unsaponifiables.

INCI: Hydrogenated Vegetable Oil *
Function: Conditioning Agent
Known for: Moisturising, Nourishing

Hydrogenated vegetable oil is created from a careful blend of skin-enhancing vegetable oils. And while the word 'hydrogenation' has become known as a bad thing in dietary fats - it is very beneficial for skin care.

When oil is hydrogenated, unsaturated fatty acids reduce, and saturated fatty acids increase. This creates a much more stable formulation that helps prolong the shelf-life and stability of our products. The process also changes the oil's viscosity, making it smoother and more solid. When hydrogenated oils are used in skincare, they add lipids to the top layers of the skin but are not absorbed deeper into the body.

Vegetable oils have long been used on the skin for their rich, nourishing properties. They help soothe and soften skin and help prevent harmful pollutants from penetrating the skin. They also have antioxidant benefits, counteracting the effects of free radicals and improving skin health. Vegetable oils also have antibacterial and antifungal qualities, helping to keep your pet's skin and coat in the best possible condition.

EWG 1

Ingredient produced by hydrogenation of vegetable oil.

INCI: Hydrolized vegetable protein*
Function: Active ingredient
Known for: Anti breakage, Hydration, Follicle strength

The secret to healthy follicles.

Phyto is a Greek word for plants, and proteins are essential nutrients for the body and soul. Plants are full of incredibly beneficial compounds and nutrients that help prevent diseases, maintain health, and protect us. 

Hydrolized Vegetable Protein is derived from mixed vegetables primarily composed of amino acids, peptides, and proteins, which help build up strong, healthy hair! Protein is the building block of hair. Without protein, hair can become weak and brittle, leading to hair loss.

Hydrolized Vegetable Protein is a type of protein that works better than other popular animal-based proteins. Because of its humectant qualities, it absorbs into the hair faster and more efficiently without leaving any build-up. Eat your veggies and bathe in them too! Flex your follicles! 

EWG 1
Hydrolyzed Vegetable Protein is a hydrolysate of vegetable protein derived by acid, enzyme, or hydrolysis.

INCI: Hydroxypropyl­trimonium Inulin*
Function: Conditioning agent
Known for: Hydration, Anti-static 

Overall healthier and smoother hair.

Hydroxypropyl­trimonium Inulin is an eco-friendly skin and hair conditioning agent that adds sensory effects to hair care formulations. It is a natural biopolymer (Inulin) derived from the blue agave family.

Hydroxypropyl­trimonium Inulin moisturizes the hair intensively while enabling the deposition of benefit agents and forms a creamy and rich foam. It is a premium-grade ingredient in the haircare industry. It neutralizes static cling to bring all the benefits of our active ingredients to the surface of the hair. Hydroxypropyl­trimonium Inulin enhances the delivery of conditioning ingredients to the structure of the hair.  It successfully serves as a static reducer, viscosity modifier, deposition enhancer, surface modifier, and wetting agent. 

Why is Agave Inulin a great skin and hair conditioning agent?

Agave Inulin is a multi-beneficial natural ingredient derived from the blue agave family used in almost all of our products. It attracts and holds on to water longer than most other ingredients. In addition to benefiting the body, agave helps to rejuvenate the hair follicles.

Agave Inulin promotes overall healthier and smoother hair. The agave plant's sugar extract attracts and retains water. Therefore, when added to a shampoo, conditioner, or conditioning spray, it allows the benefits to last longer because they can attract and retain moisture longer than most other ingredients.

Usage of agave inulin is not limited to one hair type or texture — it's just as beneficial for all types of hair. Those in need of extra hydration are going to see and feel the difference immediately. 

EWG 1

INCI: Hydroxypropyl­trimonium Lemon Protein *
Function: Humectant
Known for: Antistatic Properties

The benefits of lemon as part of a skin and hair care routine have been known for a long time, and this simple but highly effective ingredient is a testament to that fact! Lemon has been used for centuries to improve the lustre of dull skin and hair, adding shine and condition.

Hydroxypropyl­trimonium Lemon Protein might sound complicated, but it is a very simple ingredient with some incredible effects. It is created by taking lemon protein and hydrolyzing it to create a quaternized protein. The end product is one with all the benefits of lemon protein, but that is better able to bond with every hair shaft.

This naturally-derived ingredient is highly regarded in the skincare industry for its ability to seal in moisture and protect from environmental damage. It has a low pH, giving it incredible anti-static and smoothing properties. In addition, it forms a natural film over the cuticle of the hair, reflecting light and providing a fantastic shine to the coat.

We love it when we come across an ingredient that is derived from nature but that gives even better results than its chemical counterparts! The level of silkiness and softness that Hydroxypropyltrimonium Lemon Protein adds to the coat is simply incredible, and you indeed won't believe the shine!

EWG 1

Quaternary ammonium cation. Maintains the water content on the skin

INCI: Helichrysum Italicum Flower Extract**
Function: Active ingredient
Known for: Regeneration, Rejuvenation, Anti-aging

The fountain of youth and regeneration.

We tapped into the fountain of youth in the plant kingdom!  Immortelle Flower is our most beloved ingredient. And with a name like Immortelle, it is hard to believe this plant is anything but magic. This botanical powerhouse is full of our favorites: antioxidants, flavonoids, hydration, and soothing properties. 

Renowned for its rejuvenating, anti-aging effects, and legendary everlasting life span, the Immortelle Flower never dies, even after been picked.  Just like hair, which in the right conditions, can remain intact for centuries, even after a human or animal passes! 

Be like Immortelle.
Be positive.
Stay strong.
Remain Everlasting.
—Sunshine Akram

A descendant of the daisy family is a key component of our flagship line because we believe that fantastic hair should never fade away!  Hundreds of years from now, Immortelle by Doglyness might just have the future generations fooled by how old your dog is. The Immortelle flower is one of the most vital anti-aging flowers in the world. It is full of anti antioxidants that protect against environmental stressors. Antioxidants help revive the skin and hair to its full radiance by working their magic on the appearance of dry and damaged spots. The pet's and humans' skin can benefit from this flower extract's natural healing and regenerative properties. It can stimulate blood circulation, which leads to optimal hair growth. Immortelle will help clean the skin, strengthen the hair strands, and promote hair follicles while reducing itchiness and dryness. 

EWG 1

INCI: Lecithin*
Function: Conditioning Agent
Known for: Softening, Moisturizing

Lecithin is a naturally-occurring substance found in plant and animal tissues – although here at Doglyness, we only use the plant-derived version! Lecithin consists of a mixture of fatty acids linked to the choline ester of phosphoric acid. The valuable thing about lecithin is that it attracts water and fatty substances, so it is perfect for blending and water-based emulsifying ingredients with oils and butters. If you ever asked yourself what gives the luxurious silky feel to many skin and hair care products – Lecithin is one of the answers!

But not only is lecithin great for creating the perfect texture when formulating coat care products, but it also has beneficial effects on the skin and hair. Firstly, the high concentration of fatty acids seals moisture in the skin by creating a natural barrier that works with the skin's own oils. Secondly, it also keeps unwanted environmental elements at bay. In addition, the emollient effect of lecithin leaves skin feeling soft, smooth, and hydrated.

Lecithin also has another unusual property – it is a penetration enhancer. This means that it can move deeper into the skin, helping to nourish the deeper layers. But not only this - lecithin can take other ingredients with it!

This process works by lecithin forming a liposome structure – think of this like an oily ball. The liposome will also contain other active ingredients from the skin and coat care formulation. This liposome can penetrate the skin barrier and deliver other ingredients to exactly where they are needed most when applied to the skin.

EWG 1-2†

 Lecithin is a naturally occurring lipid found in both plants and animals. According to PETA's Caring Consumer guide, lecithin is most commonly obtained from eggs and soybeans for commercial purposes.

^† About this Ingredient's Score Range

• This ingredient's score is higher if used in products that are inhalable (e.g., sprays, powders) because of respiratory concerns.
• Products with the EWG VERIFIED mark had met the program's impurity restrictions based on EWG review of company data.

INCI: Tilia Platyphyllos Flower Extract*
Function: Conditioning Agent
Known for: Soothing, Antioxidant

The fragrant, white blossoms of the linden tree have been used for their medicinal properties for centuries, and we are excited to add this potent extract to our list of ingredients. To avoid any confusion, linden trees are also known as basswood in the U.S. In the U.K, they are referred to as lime trees, although these are not the same trees that bear lime fruits. If you ever walk past a linden tree when it is flowering, you would be overwhelmed with an incredible and unmistakable fragrance!

Our all-natural Tilia Platyphyllos extract comes from the flowers of the linden tree, which have some pretty incredible myths associated with them. For example, it was thought that sitting under the branches of a linden tree could cure epilepsy, and extracts from the flowers and leaves are still used today in cough and cold remedies.

The linden flower contains high levels of flavonoids, an antioxidant that gives both antimicrobial and anti-inflammatory properties that help relieve the reddening and soreness of the skin while soothing irritated skin. Linden flower also contains mucilage, known for its soothing properties.

EWG 1

Tilia Platyphyllos Extract is an extract of Tilia Platyphyllos

INCI: Oleyl Alcohol*
Position: Conditioning agent, Solvent
Known for: Smoothing, Skin softening

The good alcohol!

Oleyl Alcohol is good "Fatty" Alcohol, derived from olive oil, and therefore considered skin-friendly and safe. It acts as lubricant on the skin surface, which gives the skin a soft, smooth appearance.

EWG 1
Oleyl Alcohol is unsaturated fatty alcohol.

INCI: Olea Europaea Fruit (Olive) Oil */**
Function: Conditioning Agent
Known for: Skin Repair

There can't be many of us who don't keep a bottle of olive oil on our pantry shelves! But did you know that this versatile ingredient also works wonders on the skin and hair?

Created by grinding and then pressing the fruits of the Olea Tree, olive oil is packed full of vitamins A, D, E, and K. These vitamins play a wide range of essential roles to maintain healthy skin and hair, helping to protect skin in colder weather and provide nourishment to sensitive skins. They also help repair and regenerate damaged skin tissues, particularly in dry and scaly skin cases.

Olive oil also regulates bacteria levels on the skin, protecting against skin infections such as dermatitis. In addition, it calms sore and reddened skin by reducing inflammation and helps to repair damage caused by UV sunlight.

Like many of our fruit oils, olive oil contains high levels of essential fatty acids. These bring softness and shine to the skin surface, making skin firmer and more toned with greater elasticity. It is also high in polyphenols, which have potent antioxidant properties.

EWG 1

Olive oil is extracted from the ripe fruit of olive tree, Olea Europaea.

INCI: Olea Europaea Oil Unsaponifiables *
Function: Conditioning Agent
Known for: Anti-oxidant, Moisturising

Olive oil unsaponifiables are derived from olive oil and are a treasured addition to our skin and coat care ingredients. Unsaponifiables are the parts of oil that are not turned into soap during saponification. In the case of olive oil, these unsaponifiable fractions are highly beneficial.

Incidentally, this is why olive oil makes such good-quality soap! When converted to soap, the saponifiable fats give a deep cleansing action, whilst the unsaponifiable elements have excellent emollient and moisturizing properties.

We love olive oil unsaponifiables because it is incredibly gentle on the skin and enables them to be used on dry and damaged skin without causing soreness or irritation. In addition, they contain phytosterols and squalene, both of which have strong anti-oxidative effects. Olive oil unsaponifiables is also easily absorbed by the skin and have excellent emollient properties. 

EWG 1

Olea Europaea (Olive) Oil Unsaponifiables is a fraction of olive oil which is not saponified in the refining recovery of olive oil fatty acids.

INCI: Caprylic/Capric Triglyceride (and) Hydrogenated Rapeseed Oil */**
Function: Conditioning Agent
Known for: Moisturizing

Olus oil is a complex of vegetables rich in essential fatty acids in the optimal ratios to benefit the skin. These play a vital role in maintaining the skin's equilibrium by helping to balance natural oils and enhance the skin's protective barrier. In addition, some of the fatty acids in olus oil are vital for maintaining the acid mantle, the protective barrier at the skin's surface.

This versatile natural oil has a smooth and velvety feel and makes a valuable base for other ingredients. In addition, it is highly stable, resistant to oxidization, and with a very long shelf life. The softening and smoothing action of this nutrient-rich oil will leave your pet's skin feeling supple, soft, and moisturized.

EWG ?

NOT LISTED ON EWG WEBSITE

INCI: Panthenol
Function: Active ingredient, Conditioning agent
Known for: Water loss reduction, Anti-static

Moisture, moisture, and more moisture please!

Panthenol is Provitamin B5, the alcohol form of vitamin B5. It's a moisturizing ingredient that powerfully attracts and retains moisture in the skin. Panthenol is stabilizing the skin's barrier function, reducing the amount of water loss through the skin. It improves skin texture and elasticity and effectively treats dry, scaly, or coarse skin.

Hair partly consists of Panthenol, which allows the ingredient to penetrate deeper into the cortex, causing hair-boosting and more volume.  It forms a strong film of moisture on the hair strand, providing extra protection for the hair. Panthenol controls the moisture content while increasing the hair's resistance to damage and dehydration. Thanks to its moisture-retaining effect, Panthenol makes hair shinier and counteract frizziness.

EWG 1
Panthenol is a form of vitamin B5, used as a moisturizer and lubricating compound.

INCI: PCA Glyceryl Oleate*
Function: Conditioning agent, Emollient
Known for: Hydration, Anti-static

Moisture retention and hair repair.

PCA Glyceryl Oleate is a natural, palm-free, and vegan hair conditioning agent and skin moisturizer. It is derived from transforming a fatty body into soap and esterification of vegetable oils and sugars of natural origin. In hair care products, PCA Glyceryl Oleate is capable of connecting to cuticles and replacing the lipid layer that has been destroyed by chemical treatments and harsh cleansing products. It doesn't build up and has a very light feel. PCA Glyceryl Oleate is significantly improving hair manageability and reduces static electricity.

In contact with the skin, PCA Glyceryl Oleate positively influences the humidity level of the skin through Pyrrolidone Carboxylic Acid, which has a natural moisturizing effect. Furthermore, PCA Glyceryl Oleate protects the skin barrier by reducing transepidermal water loss and enhances skin health. 

EWG 1

INCI: Phytosterols*
Function: Conditioning agent
Known for: Water loss reduction, Skin protection

Hair regrowth therapist.

Phytosterols are known for their wide range of health benefits. There are more than 200 different types of phytosterols, and they are part of various kinds of fruits and vegetables. 

Phytosterols are one of the best natural therapies for hair thinning and hair loss. They can work like a charm for fast regrowth of healthy hair. Phytosterols are beneficial in softening hair fibers, and decreasing electrostatic charges evolved in hair. These help in making frizzy hair with flyaways tamed and dry, brittle hair softer and smoother. 

Phytosterols have an amazingly positive impact on damaged skin. Whether environmental influences or physical reasons cause the damage, they can rebuild the broken or injured layers of the skin and uplift healing. Phytosterols improve dry skin conditions by reducing transepidermal water loss, keeping the skin hydrated, moisturized, and properly conditioned.

EWG 1
Phytosterols are a mixture of sterols obtained from higher plants.

INCI: Rosmarinus Officinalis Leaf Extract**
Function: Antioxidant, Antimicrobial agent, Conditioning agent
Known for: Natural antioxidant, Hair growth stimulation

Powerful natural antioxidant.

Rosemary Leaf Extract is a powerful antioxidant and anti-inflammatory agent. This natural antioxidant is derived from the rosemary leaves through carbon dioxide extraction of the leaves. The main constituents (members) of rosemary are Carnosic and Ursolic Acid. Recent studies show that rosemary extract and its members enhance the activity of enzymes that can detoxify carcinogens. Rosemary Leaf Extract works stimulating for the hair regrowth and has multi-functional antioxidative properties.

We use Rosemary Leaf Extract in our products to enhance and preserve the freshness of our botanicals, especially those that contain oils. Rosemary Leaf Extract protects the body and skin from free radical damage.

EWG 1
Rosemary Leaf Extract is produced from the leaves of the Rosmarinus Officinalis plant.

INCI: Hippophae Rhamnoides (Seabuckthorn) Seed Oil */**
Function: Conditioning Agent
Known for: Soothing, Skin Repair

The Sea Buckthorn is a deciduous shrub native to large areas of Asia and Europe. These tough plants thrive in coastal areas and pose a significant challenge to anyone wishing to pick the berries! They are guarded with long, sharp thorns, with the berries nestling deep underneath them.

However, if you are brave enough to pick some Sea Buckthorn berries, you will be greatly rewarded. These little fruits are packed with nutritional benefits and have become renowned as a superfood. However, many people do not realize that they are also an incredible skin and hair care ingredient.

The oil pressed from the seeds inside Sea Buckthorn berries is packed full of vitamins and fatty acids. Most notably, it is very high in Vitamin E, which is very effective at helping to repair UV damage. It is also high in linoleic acid, a naturally-occurring fatty acid found in sebum that helps to regulate the skin's moisture levels and improve overall hydration.

Sea Buckthorn seed oil also helps the skin to maintain its lipid barrier by preventing trans-epidermal water loss. This 'locks in' moisture, leading to soft, hydrated skin, and better able to withstand environmental pollutants and allergens.

This magical oil also potentially has antibacterial and antifungal properties. In addition, it is a potent antioxidant, helping to reduce levels of damaging free radicals. And it even helps to combat oily hair, by eliminating excess oil without drying the hair out.

EWG 1

Hippophae Rhamnoides Oil is a fixed oil obtained from the seabuckthorn, Hippophaerhamnoides.

INCI: Butyrospermum Parkii */**
Function: Conditioning Agent
Known for: Moisturizing, Skin-Soothing

Shea butter is one of those ingredients that almost seems too good to be true! This miraculous ingredient is extracted from the nuts of the shea tree, native to West Africa. Shea butter has been used in cosmetics and skin care for centuries, and when you see what it can do, you will realize why.

This ivory-white butter is solid at room temperature but quickly melts and spreads when applied to the skin. Shea butter is very high in fatty acids and is packed with vitamins, making it the perfect ally to smooth and condition skin and hair.

So, why is this nut butter our new super ingredient? It all comes down to the unique chemical makeup, which has huge benefits when used in skin and coat care products.

Shea butter is high in linoleic, oleic, palmitic, and stearic fatty acids, perfect for balancing oils on the skin. This balanced combination of fatty acids is rapidly absorbed into the skin when you apply shea butter. As a result, they restore lipids, holding moisture in and replenishing the barrier between the skin and the outside environment. 

It is also packed with vitamins A, E, and F. These antioxidant vitamins promote healthy circulation and cell replenishment. In addition, they work by protecting the skin cells from harmful free radicals.

The great thing about shea butter is that it is safe for all skin types, unlike some other types of tree nut butter. It is very low in the proteins that trigger allergies, and a documented case of shea butter allergy has never been recorded! In addition, it is free from chemical irritants and does not clog the pores.

Shea butter also contains plant esters that have been shown to have anti-inflammatory properties. These work by slowing the production of cytokines and other inflammatory cells. This can work wonders for damage caused by skin allergies and environmental factors. Shea butter also has antifungal properties and can reduce the number of fungal spores that cause diseases such as ringworm.

EWG 1

Shea butter is a vegetable fat obtained from the fruit of a tree native to Africa, Butyrospermum Parkii. Shea butter is primarily composed of fatty acids such as stearic and oleic acids.

INCI: Tocopherol *
Function: Conditioning Agent
Known for: Antioxidant, Moisturising

Vitamin E is an essential fat-soluble nutrient that has played a vital role in human skincare for many decades. This remarkable ingredient truly has stood the test of time, and we are delighted to incorporate it as part of our all-natural pet skincare range.

Tocopherol is a form of vitamin E that helps to support cellular function and skin health. It strengthens the skin's protective barrier and has incredible antioxidant and anti-inflammatory properties. In addition, this ingredient plays a key role in alleviating dryness, easing the symptoms of sore and inflamed skin.

Vitamin E also has incredible benefits for the coat, moisturizing dry and brittle hair and reducing breakage. In addition, trials studies have shown that vitamin E also has the potential to increase hair growth and thickness, making this the perfect ingredient to give your pet the thick and shiny coat you have been striving for.