INCI: Colloidal Oatmeal*
Function: Active Ingredient, Emollient
Known for: Moisturising, Soothing
Oats are among the healthiest grains on earth. They are a gluten-free whole grain and a great source of essential vitamins, minerals, fibers, and antioxidants.
Colloidal Oatmeal is made by grinding oat grain, or scientifically called Avena Sativa, into fine powder. Colloidal Oatmeal is considered an emollient – a substance that softens or soothes the skin – because it packs fats, proteins, vitamins, minerals, and other nutrients to benefit the skin. This ingredient is indeed an extraordinary force of nature and one of the most effective natural emollients available.
Colloidal Oatmeal brings numerous benefits to our natural lines of pet care products. For centuries, Colloidal Oatmeal has been a salve for itchy, dry, or irritated skin. The Food and Drug Administration (FDA) has officially categorized Colloidal Oatmeal as a "skin protectant" in 2003.
The manufacturing process of Colloidal Oatmeal involves grinding whole oats until they become a fine powder – similar to flour but with much smaller particles. These tiny particles will then turn into a smooth suspension when mixed with water or other liquids and create a protective film on the skin surface. This barrier locks in moisture and helps to keep irritants at bay. It also boasts anti-inflammatory and antioxidant properties that benefit the skin of the pet.
And this is not all. Colloidal Oatmeal also contains lipids that help replenish the dog's skin essential oils and beta-glucan, boosting the skin's immunity system and moisture retention. The phenolic amides (AVAs) and Vitamin E within Colloidal Oatmeal have beneficial properties because of their antioxidant, anti-inflammatory, and antiproliferative effects, helping to soothe itchiness and repair your pet's damaged skin.
There are so many positive reasons why we choose to use Colloidal Oatmeal as a part of our formulations. This simple ingredient is full of our favorite benefits and the ultimate natural ingredient to help repair and protect damaged skin, leaving your dog itch-free, smooth, shiny, and soft.
*Important information for people with gluten intolerance: Colloidal Oatmeal used in our formulations contains < 20 ppm gluten and therefore meets the FDA's definition of gluten-free as defined in 21 CFR §101.91(a)(3).