Because greenwashing is just not our thing

Nature and wellbeing are as important as ever
There is no denying there is a global 'awakening' or movement towards organic as more and more people become increasingly educated and aware of the health risks associated with exposure to non-organic products and foods that contain harmful toxins and carcinogens. Because of this trend, more brands align their products and marketing towards the natural and organic space, so it is essential to know the difference and what sets CERTIFIED ORGANIC and, in turn, Doglyness apart.

Words are just words, without a solid foundation
Products labeled 'Natural or Organic' come with no guarantees unless an independent body certifies them because using and marketing these terms is unregulated. Many consumers wrongly assume these 'Natural and Organic' products contain ingredients that are minimally processed and that they don't contain toxic chemicals or artificial fragrances. But unfortunately, due to the lack of regulation within the beauty industry, manufacturers can misleadingly label their products as 'organic' or 'natural' even though they contain processed, toxic, and chemically enhanced ingredients.

Therefore, it's essential to always look for a trusted certified organic logo to ensure you are indeed receiving a certified organic product you and your family can trust—anything else is "greenwashing".

At Doglyness, we've chosen ECOGEA for the certification of our products. ECOGEA is the institute for the quality and innovation of natural and organic products and sets a high standard when it comes to defining what natural and organic means. To pass the ECOGEA STANDARD, the product must go through a complete collection of strict rules for the certification of natural and organic cosmetics, cleansing products, and fragrances. The product must comply with all criteria of the standard. The verification of whether the products comply with the ECOGEA criteria or not is made in a two-phase certification process, which includes a detailed check of ingredients and production audit. Each certificate has to be renewed every two years with possible un-announced inspections during this time. Consumers can be assured that products with the ECOGEA logo are worthy of that name.

What sets us apart

Doglyness is certified

All Doglyness products are ethically sourced and carry an official form of proof for those claims. Doglyness maintains full accountability and transparency of all ingredients used and is entirely certified organic and vegan by Ecogea institute.
Learn more about our certifications

Doglyness is honest and transparent

We aim to maintain transparent customer relationships by providing honest answers and by being open about "how" we do what we do. Doglyness maintains full accountability and transparency about its manufacturing practices and all ingredients used in their products.
Learn more about our Ingredients

Doglyness is earth-pawsitive

We hope to set an example of how a small but mighty company can leave a pawsitive print on the planet! If we can do it, then everyone can!
Learn more about our sustainability policy