Introducing our iconic Immortelle Rejuvenating Dog Shampoo, a testament to our commitment to pet care excellence. Expertly formulated to cleanse and revitalize, this premium shampoo breathes new life into dog's coat, promoting hair growth and rejuvenating follicles from within. Crafted with a powerful blend of Immortelle flower, Phyto proteins, and Phytosterols, it strengthens the hair shaft and combats signs of aging, leaving your dog's coat visibly healthier and more vibrant. Our highly concentrated formula is certified organic and entirely plant-based, made with 98.5% of ingredients from natural origin. It replenishes dry hair with nutrient-powered hydration, restoring moisture without weighing it down or causing static.

More natural benefits:

Cleanse | Nourish | Hydrate | Smooth | Add Texture


Here is a detailed explanation of how to use the Immortelle Rejuvenating shampoo effectively:

  1. To prepare the shampoo, combine it with lukewarm water in a dilution ratio of up to 1:25. The amount of dilution may vary based on the dirtiness level and the coat type. Mix the shampoo and water well until it forms a creamy foam.
  2. Apply the shampoo liberally onto a wet coat, ensuring thorough coverage. For best results, gently massage the shampoo into the coat for 3-5 minutes. This allows the nourishing botanicals to penetrate deeply and work their magic.
  3. After massaging, rinse the coat thoroughly with water, ensuring all the shampoo is washed out. If necessary, you can repeat the process for a more thorough cleanse.
  4. In the case of a very damaged or dirty coat, you can use a less diluted shampoo to provide stronger cleaning power.

By following these instructions, you can maximize the benefits of the shampoo and achieve optimal results for your dog's coat.



Aqua*, Aloe Barbadensis Leaf Juice*/**, Lauryl Glucoside*, Coco-Glucoside*, Glycerin*/**, Cocamidopropyl Betaine*, Capryloyl/Caproyl Methyl Glucamide*, Lauroyl/Myristoyl Methyl Glucamide*, Polyglyceryl-10 Caprylate/Caprate*, Helichrysum Italicum Flower Extract*/**, Hydroxypropyltrimonium Inulin*, Glyceryl Oleate*, Benzyl Alcohol, PCA Glyceryl Oleate*, Fragrance (Allergen Free Composition), Hydrolyzed Vegetable Protein*, Crambe Abyssinica Seed Oil*, Sodium Chloride*, Dehydroacetic Acid, Citric Acid*, Phytosterols*, Oleyl Alcohol*

*Ingredients from natural origin (98,5%)

 **Ingredients from organic agricultural source (20,0%)

 Certified organic and vegan by


Indulge in the remarkable benefits of our carefully chosen key active ingredients, each infused with love and selected for their extraordinary qualities:

  • IMMORTELLE FLOWER: Known for its repairing properties, Immortelle acts as an anti-ageing agent, helping to rejuvenate the coat.
  • ALOE VERA: With its hydrating properties, Aloe Vera helps to moisturize and nourish the coat, leaving it soft and supple.
  • AGAVE INULIN: This ingredient fights frizz, helping to keep the coat smooth and manageable.
  • CRAMBE ABYSSINICA SEED OIL: Boosting elasticity, Crambe Abyssinica Seed Oil helps to improve the overall health and appearance of the coat.
  • PHYTO PROTEIN: Phyto Protein strengthens the hair shaft, promoting stronger and healthier hair growth.
  • PHYTOSTEROLS: Stimulating hair growth, Phytosterols play a vital role in maintaining a vibrant and thick coat.
  • GLYCERINE: Retaining moisture and offering protection, Glycerine helps to keep the coat hydrated and shielded from external factors.

These carefully selected ingredients work synergistically to give your dog a rejuvenating bathing experience, leaving their coat visibly healthier, hydrated, and beautifully enhanced.

  • Organic and vegan certified by
  • ≥98% Ingredients from natural origin
  • Filled in 100% compostable Veganbottle®
  • Tearless, hypoallergenic ingredients
  • Allergen-Free fragrance
  • Promotes overall coat and skin health
  • Increases coat thickness
  • Beneficial for all coats and skin types
  • Highly concentrated – Follow the user´s instructions for the best results on the original product´s listing


  • GMOs and cancerogenic substances
  • Ethanolamine Compounds (MEA, DEA, TEA, and others)
  • Mineral Oils
  • Parabens
  • Petrochemicals
  • Phenoxyethanol
  • Phthalates
  • Polyethylene Glycol (PEG)
  • Propylene Glycol (PPG)
  • Silicones
  • Sulphates
  • Synthetic Dyes
  • Triclosan

Why a "NO Nasties pledge"?
We firmly believe that investing in quality and certified organic products for your pet means investing in their health to ensure prosperity and well-being.

Specifically, we're proud to say that all Doglyness products  are free from any of the ingredients listed, which are instead common in most commercial pet shampoos and conditioners, and that can turn out to be harmful in the long run.


We are proud to be the first pet brand in the industry that uses the patented Veganbottle®, a revolutionary packaging made from 100% raw compostable materials, including bottle caps and labels. Our commitment to sustainability extends beyond the bottle itself, as we actively combat plastic pollution by banning non-sustainable materials throughout our entire production, packaging, shipping, and storage processes.

Learn more about our Plastic-Free pledge and discover how we're making a positive impact on the environment. When you place an order, plastic pumps and closures will be provided separately at no extra cost with your first purchase. We encourage you to save and reuse these pumps and closures for future orders, as we strive together towards a plastic-free future and a greener planet.


Customer Reviews

Based on 69 reviews
Kathleen Gibson

I have four poodles all with different coats but this shampoo and conditioner works beautifully for all.


Amazing!! Loads of suds but is very natural and weightless. My poodles coat doesn’t feel heavy as it did with other product. Coat is very shiny and healthy and smells amazing!


It's great shampoo but SO expensive I don't think it's affordable or value for money, hence the low rating.

Michele Haddon
Saving water

I have been using immortal for some time. At first I didn’t know if I could justify the cost. I now need to bath my poodles less often to enable me to groom them, saving costs on heating water. Their coats do not knot so quickly in between baths as I use immortal conditioner also. Probably need my scissors sharpened more frequently as their coats grow so well🙂!

Jo groves
Worth a try for sure

Fantastic product does everything plus more u have researched about
I have a standard poodle and this product has left her coat feeling amazing

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