This rejuvenating dog shampoo offers a calming and balancing cleanse while repairing follicles from the inside out. A combination of anti-aging Immortelle, Phyto proteins, and Phytosterols stimulate hair growth and help strengthen the hair shaft. Effectively cleanses and replenishes dry hair with nutrient-powered hydration. Leaves the hair visibly hydrated, not heavy, and free of static.

  • Organic and vegan certified by
  • 98.5% Ingredients from natural origin
  • Allergen-free fragrance
  • pH balanced
  • Coconut (Sulfate-free) cleansers
  • Can be diluted up to 1:25
  • Increases hair thickness
  • Filled in 100% compostable Veganbottle®
  • Beneficial for all dogs and coat types

Slows aging and deeply repairs
Soothes, heals, hydrates
Repairs follicles, fights frizz
Improves hair and skin elasticity
Strengthens hair shaft
Stimulates hair growth
GLYCERINE (Plant-derived)
Restores moisture, protects


Prepare dog shampoo with water in the dilution ratio up to 1:25 (depending on the level of coat dirtiness and type). Mix well to create a creamy foam and apply liberally on a wet coat. For optimum results, massage gently for 3-5 minutes to allow botanicals to do their work. Rinse thoroughly and repeat if necessary. Use less diluted shampoo only on a very dirty coat.


Aqua*, Aloe Barbadensis Leaf Juice*/**, Lauryl Glucoside*, Coco-Glucoside*, Glycerin*/**, Cocamidopropyl Betaine*, Capryloyl/Caproyl Methyl Glucamide*, Lauroyl/Myristoyl Methyl Glucamide*, Polyglyceryl-10 Caprylate/Caprate*, Helichrysum Italicum Flower Extract*/**, Hydroxypropyltrimonium Inulin*, Glyceryl Oleate*, Benzyl Alcohol, PCA Glyceryl Oleate*, Fragrance (Allergen Free Composition), Hydrolyzed Vegetable Protein*, Crambe Abyssinica Seed Oil*, Sodium Chloride*, Dehydroacetic Acid, Citric Acid*, Phytosterols*, Oleyl Alcohol*

* Ingredients from natural origin (98,5%) **

Ingredients from organic agricultural source (20,0%)

Certified organic and vegan by

  • Ethanolamine Compounds (MEA, DEA, TEA, and others)
  • GMOs and cancerogenic substances
  • Mineral Oils
  • Parabens
  • Petrochemicals
  • Phenoxyethanol
  • Phthalates
  • Polyethylene Glycol (PEG)
  • Propylene Glycol (PPG)
  • Silicones
  • Sulfates
  • Dyes
  • Triclosan

We are proud to be the first pet brand in the industry that uses patented veganbottle® made with 100% raw compostable materials, including bottle cap and label. Our bottle does not contain harsh oil ingredients and plastics, and its made through a complex process of extracting sugar cane and plant combinations. We combat plastic pollution by banning any plastic or non-sustainable materials used in production, packaging, shipping, and storage. 


We are shipping 100% plastic-free products. We are on a mission to ban any plastic or non-sustainable materials used in production, packaging, shipping, and storage. 

Plastic pumps and closures are coming separately with the order, and they are free with the first purchase.  Please save and reuse them for the next order.



Customer Reviews

Based on 66 reviews
Michele Haddon
Saving water

I have been using immortal for some time. At first I didn’t know if I could justify the cost. I now need to bath my poodles less often to enable me to groom them, saving costs on heating water. Their coats do not knot so quickly in between baths as I use immortal conditioner also. Probably need my scissors sharpened more frequently as their coats grow so well🙂!

Jo groves
Worth a try for sure

Fantastic product does everything plus more u have researched about
I have a standard poodle and this product has left her coat feeling amazing

Mia Richardson
Amazing products

This is the second time buying shampoo and conditioner and I won’t ever use anything else on my boy. He is in a show coat and gets bathed every 2-3 weeks and this shampoo lasts me at least 4 months as you don’t need a lot. 100% recommended

I can’t review a product I haven’t received

Tbh I was waiting patiently for it to show up. Should I be worried that you’ve sent me a request to review it and I don’t have the product? It cost a LOT of money…

Hi Nupta, I'm so sorry that you feel this way, we are a brand new business and are relying on the Royal Mail who we pay a lot to, to post our parcels safely and quickly for our customers, however they are on strike, all our black friday parcels were ready for collection on Monday last week, they collected them then went on strike, we have no power to do anything more until they catch up with the massive backlog and everyone gets their goods. I hope they arrive soon, we are just as worried as anyone else about our valuable products. Regarding the request to review, that is just the shopify system doing its thing that its programmed to do. Please keep in touch with us, we will try to help.

Tamina Navaei

After saving for a while I finally got to try doglyness. Honestly, it is worth every penny! After one bath time I can tell that the poodle I grooms fur is shinier and was softer but still lots of volume. I can’t wait to get the conditioner/brushes (basically everything) and give my doggy customers the most beautiful fur! It smells great as well and the dilution ratio means a little goes a long way. Highly recommend getting it! Thank you doglyness!

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